about starring

Picture
Ashley Peldon, CEO
PictureLila Peldon, CEO In-Training

mission

Our mission is to create luxurious, custom scents designed to star you.
Starring Fragrances is the brainchild of former child actress turned psychotherapist and fragrance enthusiast, Ashley Peldon.

A long-time devotee of personalized and artful perfumes, Ashley crafted her own signature blends—bringing sensual, sweet, and unforgettable notes to life in every bottle.

Ashley’s story began at age three in her native New York. By six, she was the youngest Emmy nominee in history. As a Los Angeles-based actress, she co-starred in memorable roles on That ’70s Show, The Pretender, and major films like Drop Dead Fred, The Crucible, and Ghost World. 
During her busy career, Ashley found time to earn her Master's Degree as well as her PhD in Psychology and is a licensed psychotherapist. Ashley wrote her graduate dissertation on the Psychology of Scents.

To craft luxurious, natural scents designed to “star” you. We believe fragrance is personal, evocative, and powerful—just like the moments we help you celebrate.

  • Uniquely Handcrafted
    Each scent is small-batch and bespoke—created to reflect your individuality and the tone of your event.
  • Emotion Through Fragrance
    Ashley combines psychological insight with olfactory artistry, guiding you to scents that evoke real connection and memories.
  • Hollywood-Grade Experience
    With roots in the entertainment world, our services bring that red-carpet energy to movie premieres, VIP suites, gifting lounges, and beyond.

Lila PEldon (CEO in-training)

 The Next Generation

At just 13 years old, Lila Peldon is more than the daughter of our founder—she’s the heart of the next generation at Starring Fragrances. As our CEO-in-Training, Lila is learning every aspect of the family business, from scent design and ingredient sourcing to packaging and customer experience.

Creative, curious, and full of big ideas, Lila brings fresh perspective and passion to the brand as she helps develop new fragrance blends and brainstorm future product lines. Her early involvement ensures Starring Fragrances continues to evolve while staying rooted in authenticity, family, and love of the craft.

With Lila’s vision and energy, the future of Starring Fragrances truly smells bright.