about starring
Ashley Peldon, PhD - CEO
Lila Peldon, CEO-in-Training
missionOur mission is to create luxurious, custom scents designed to star you. |
Our Story
Starring Fragrances was founded by Ashley Peldon, PhD in 2006—a former child actress, licensed psychotherapist, and lifelong fragrance enthusiast whose career has always centered on one thing: understanding human emotion. Ashley began acting at just three years old in her native New York. By age six, she became the youngest Emmy Award nominee in history. She went on to build a successful career in Los Angeles, appearing in acclaimed television series including That '70s Show and The Pretender, as well as films such as Drop Dead Fred, The Crucible, and Ghost World. Years spent bringing characters to life gave Ashley a deep appreciation for the emotional power of storytelling, memory, and human connection. That fascination eventually led her beyond the screen and into the study of psychology. While continuing her acting career, she earned both a Master's degree and a PhD in Psychology, became a licensed psychotherapist, and wrote her doctoral dissertation on the Psychology of Scents. For Ashley, fragrance is another form of storytelling. Just as an actor creates an unforgettable character, a carefully crafted scent creates an emotional experience—one that can evoke memories, shape perception, and leave a lasting impression. A longtime lover of artistic, personalized perfumes, Ashley began creating signature fragrance blends that were sensual, sophisticated, and deeply personal. That passion became Starring Fragrances: a luxury fragrance experience designed to help every client become the star of their own moment. Whether creating a custom scent for a special event, a luxury gifting experience, or a signature fragrance, Starring Fragrances blends the science of psychology with the artistry of perfumery to create fragrances that are as meaningful as they are beautiful. Uniquely Handcrafted Every fragrance is crafted in small batches using premium natural ingredients, creating a bespoke scent that reflects your personality, style, and occasion. The Psychology of Scent Ashley's expertise in psychology and scent perception informs every consultation, helping clients discover fragrances that spark emotion, create meaningful connections, and become lasting memories. A Hollywood-Caliber Experience Drawing on Ashley's entertainment background, Starring Fragrances brings elevated, red-carpet-worthy fragrance experiences to movie premieres, VIP events, gifting lounges, brand activations, weddings, and unforgettable celebrations. Lila PEldon (CEO-in-training) The Next Generation
At just 14 years old, Lila Peldon is more than the daughter of our founder—she’s the heart of the next generation at Starring Fragrances. As our CEO-in-Training, Lila is learning every aspect of the family business, from scent design and ingredient sourcing to packaging and customer experience. Creative, curious, and full of big ideas, Lila brings fresh perspective and passion to the brand as she helps develop new fragrance blends and brainstorm future product lines. Her early involvement ensures Starring Fragrances continues to evolve while staying rooted in authenticity, family, and love of the craft. With Lila’s vision and energy, the future of Starring Fragrances truly smells bright. |